This time we decided to do it on our own.
After two EPs produced in two different studios, tightly budgeted and helped along with funding from savings, a government grant and family, I started to feel a growing sense of disillusionment around the whole process of releasing and promoting independent music. It wasn't that I regretted any of the decisions we had made as a band along the way, it was just that the last shreds of my naïveté around the music business were falling away. I came to the full realization that no third party was going to magically swoop in to help me take the project to the next level, and I was still largely at the same point as when I started regarding resources, money, and access to larger music industry things.
I started to wonder “Well, what's next?” We had already released two labor intensive EPs that I was personally very proud of, we had maintained a dynamic schedule of live performances for years, we had a brand, a logo, and an active presence online and in the community. Despite these wins, the music industry has a way of making you, the unsigned, independent artist, feel almost completely invisible. The wide world of the Internet and social media, the cultural obsession with celebrity musicians, and the monstrously colossal amount of available music on streaming platforms repeatedly serve as a reminder of your smallness in this vast world. When your releases, one after another, do little more than cause an imperceptible “plop” in a large ocean of recorded music, it takes a very deep resolve to keep going.
The resolve that lights this ongoing fire is not one driven by things such as fear of failure or ego-driven fantasies of wild success. I have flirted with both, quite frequently, and I can never seem to gain any traction while creating from those places. No, what lights the fire for me is my unquenchable desire to bring beauty, connection, and ingenuity to this world. I want to bring out the best in others, and in myself too, eternally diving into aesthetics, philosophy, and meaning as opposed to living for material gain or power.
I wasn't about to stop having come this far, so 2024 was as good a time as any for Também to take full control of our own production process from start to finish, whatever it took. Luckily, we had access to our bass player Andy's home studio and expertise and as a trio our setup was simple enough to give it a go. The result was quite fascinating to me. Given the elongated timeline for production we were able to let things marinate, chew on important decisions, A/B test different approaches to mic'ing things, and try out weird effects honing them until they really fit. We arranged while we went, cooking up a unique flavor of sound that we felt was completely our own. We even had the opportunity to work through differences in opinion about process. For example: How do you know when you're truly ready to record the damn thing? How much arranging should be done even before the intial bones of the track are recorded? What must be done in pre-production and what can be shunted off to post? Turns out there is a fair amount of grey area in each one of these questions and open communication is required to get to a shared, unified process. The quick timelines and turnarounds of renting studio time hadn't really allowed for a democratic process to truly unfold, but we found ourselves in some much needed conversations throughout the process of producing “Levinha.”
In short, I'm thrilled with the result of our DIY project and I'll need a good bit of convincing to ever do it differently in the future. I never thought that a single track we produced could carry so much of our individual personalities, but “Levinha” somehow succeeds in marrying our trio's very disparate influences and identities as a trio. The knowledge that we can produce fully home-cooked music is certainly a significant win for Também, and for independent music on the whole, I believe. I could never have done this without Gastón and Andy and I am so proud of our work together. I hope you'll enjoy listening as much as we enjoyed making it!




